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BMW Dallas Marathon Festival
Project Type
Public Relations + Event Coordination
Date
2020 - 2022
I was tasked with managing public relations for the BMW Dallas Marathon Festival for its 50th Anniversary in 2021 and 51st running in 2022. The anniversary event was huge because it was the race's first time to be held since it was cancelled in 2020 due to Covid. I handled all media relations leading up to the event, coordinated the press conferences at Dallas City Hall and Scottish Rite For Children. My team and I were also onsite throughout the festival weekend coordinating media interviews, writing press releases covering each event, running social media for RunDallas, and helping out wherever we could. The 2021 and 2022 races were the most successful they have ever had in terms of participation, media coverage, and social media traction.
