Kaurina's Kulfi

I was tasked with developing and executing public relations and social media campaigns for Kaurina's Kulfi. It's hard to stand out in the novelty frozen desserts category and I had to get creative on how we would tell their story and find their voice on social media. Through beautiful photography, creative messaging, earned media placements, and a robust social media campaign, we were able to help them successfully launch their e-commerce site and expand to Whole Foods stores throughout DFW.